SENIOR DESIGNER. Freelance professional.
Specialising in Brand packages, Corporate Documents & Customised Templates.
From our first conversation my approach is to listen to your brand story, with particular attention to your unique project requirements. I will work with you to develop personalised design solutions that deliver on time and budget, while being attentive to any existing brand guidelines where appropriate.
With a depth of experience across corporate design, premium brands and retail spaces, I am a confident design and communications professional with a flair for creating fresh, striking brand solutions, stunning corporate documents, slick websites and promotions that POP.
Feel free to drop me a line to chat about your next project. I’d love to hear from you!
We have engaged Sara Webb a number of times over the last couple of years, and I've found her so lovely to work with! I definitely recommend Sara. She's great to liaise with! - Jennifer McDonald-Tohill, Account Manager, Adhesion (January 2021)
RECENT CLIENTS.
LET’S GO EUROPE! NOW FOR SOMETHING A LITTLE DIFFERENT.
When not wearing a corporate, agency or brand consultant hat, I can be found flexing my creative muscles via a unique side project that focuses on stationery and crafts - one that provides me the pleasure of engaging with a diverse creative and business network via International Trade Fairs.
In 2020 I attended Paperworld (Frankfurt Messe, Germany) to showcase a new suite of collections to the European Market. The response was so fantastic, I returned to exhibit again in Creativeworld 2023. Together with my production partner we have launched a total of 15 collections under the label ‘Raywin Creative’, applying collection across a diverse range of stationery and craft products.
2025 AMBIENTE + CREATIVEWORLD.
Choosing not to exhibit this year, I returned purely as a Freelancer to source new connections, opportunities and creative immersion - there really are no Trade Shows quite like those hosted at Frankfurt Messe! It’s a designer’s dream to experience the buzz of international trade, new product trends and excitement around upcoming forecasts across Pantone colours, interior decor, materials and finishes, paper craft, homeware and lifestyle products and more. Hosting a melting pot of creatives and like-minded entrepreneurs, visiting Ambiente is a ‘fill-the-well’ kind of experience like no other.
AREAS OF EXPERTISE
Brand Design · Style Guides · Corporate Documents · Business Templates · Annual Reports · Promotional Marketing · Event Signage · Retail Graphics · Printed Brochures/DM · Web Graphics/eDMs · Website Design
Working closely with a team of exceptional creative professionals I have the ability to touch on marketing, copyright and digital genres - so where components of your project lay outside my skillset you can be sure that your project needs can be met under my creative direction, without the need to liaise. Thus providing you a single point of contact throughout your project.
• Brand Packages
New Brand or Rebrand work can include logo development, business collateral, a bespoke style guide, thematic stock library, web design, eDm and social media presence. Bespoke packages created to suit your unique requirements.
• Corporate Document Templates
Tender Proposals & Corporate Reports are just a few of the document templates I specialise in preparing for my clients. Merging my background in brand design with functional Microsoft Office documents - I strive to empower my clients to produce professional documents in-house that are on brand and easy to use.
• Website Design
Specialising in Squarespace websites. Attractive design drives first impressions, while functionality and user experience are key to ensure your customers return. Squarespace sites are user-friendly (light years ahead of Wordpress) meaning once the initial site is built I hand over to you to take control of ongoing edits (training provided on request). Ask about an SEO add-on to increase google visibility.
OUR CORE VALUES
Integrity is at the core of everything we do. We seek respectful relationships where ownership and honesty are key. No prima donnas here, we tell it like it is and work together to achieve common goals.
We take a consultative approach with each of our clients to evaluate their unique requirements. One size never fits all! Drawing from years of experience across industries and client diversity we reach to develop solutions to fit each of our customer’s unique needs.
We like to hustle! We dive into challenges and seek diverse angles to solve problems. When things gets tough, we come together to nut things out. Initiative is our middle name.
Creativity is more than a splash of colour. Inspiration happens on a full tank and we work hard to nurture our creativity well by cultivating an energetic studio vibe and reaching out to an eclectic mix across media platforms and diverse genres to enrich our spirit, meaning we offer you the best possible creative team that is fully charged and raring to go!
Accountability is absolutely essential. We want our customers to own their brand and love it! When we say we will - we do - and that promise of passion, success and smooth delivery is 100% our end game.