Pinehurst School
Brand Governance, Style Guidelines and Corporate Communications

Pinehurst School was rolling out a refreshed digital presence and evolving brand styling as the school approached its 35-year milestone. While the core identity remained unchanged, the organisation required a clear framework to guide the consistent use of brand elements across a wide range of communications and platforms.

Joining the team as Digital Communications and Design Lead, my role focused on developing a comprehensive in-house brand system, enabling staff across multiple departments to apply the brand with clarity and consistency. This included the creation of detailed Brand Style Guidelines and the rollout of refreshed corporate communications across both print and digital channels.

Alongside brand governance framework, a wide range of core publications, marketing collateral and practical templates were developed to support the school’s ongoing communications, ensuring a cohesive and professional brand presence across all touchpoints.

Scope of work

  • Development of comprehensive Brand Identity Style Guidelines covering visual identity, colour systems, typography, imagery direction, brand application rules

  • Ongoing brand governance and guidance to support consistent representation of the refreshed school branding

  • Design and production of major corporate publications including the Strategic Plan and 2025 Annual Report (March 2026)

  • Development of presentation templates and corporate document templates for external communications

  • Design of marketing collateral including admissions prospectuses and international education expo support resources

  • Press advertising creative, social media content management, ensuring brand consistency across all channels

  • Refreshed newsletter template design and build using Campaign Monitor - weekly compilation and production

  • Editorial compilation, design and production of the bi-annual school magazine

  • Design support for key school events including graduation celebration

  • Ongoing in-house design support assisting the rollout of refreshed brand styling across external school communications