Pinehurst School
Brand Governance, Style Guidelines and Corporate Communications

Joining Pinehurst during the development of a new website, I was engaged to create a refreshed visual identity and establish a clear framework for consistent application across all communications and platforms.

This work included the development of comprehensive Brand Style Guidelines and the rollout of refreshed external communications across both print and digital channels.

Alongside establishing a robust brand governance framework, I redesigned a wide range of core publications and developed templates for marketing collateral and digital communications - supporting ongoing external communications and ensuring a cohesive brand presence.

Scope inclusions:

• Brand Identity Style Guidelines
  Development of a comprehensive brand system covering visual identity, colour systems, typography, imagery direction and application rules

• 2025 Strategic Plan (published March 2026)
  Design and production

• 2025 Annual Report‍ ‍(published March 2026)
  Design and production

• Campaign Monitor Newsletter System
  Template design and build, ongoing editorial compilation, production and weekly distribution

• Branded Templates
  Presentation and document templates supporting external communications

• Admissions & Marketing Collateral
  Prospectuses and international education expo material, pull up banners, sales sheets; design + supplier resourcing

• Press & Digital Communications
  Press advertising creative and social media content management, international Squarespace site maintenance

• Editorial Publications
  Compilation, design, and production of the bi-annual school magazine (over 65% readership increase since redesign)

• Graduation Programme
  Long-format editorial compilation, design and production