Pinehurst School
Brand Governance, Style Guidelines and Corporate Communications
Joining Pinehurst during the development of a new website, I was engaged to create a refreshed visual identity and establish a clear framework for consistent application across all communications and platforms.
This work included the development of comprehensive Brand Style Guidelines and the rollout of refreshed external communications across both print and digital channels.
Alongside establishing a robust brand governance framework, I redesigned a wide range of core publications and developed templates for marketing collateral and digital communications - supporting ongoing external communications and ensuring a cohesive brand presence.
Scope inclusions:
Brand Identity Style Guidelines
Development of a comprehensive brand system covering visual identity, colour systems, typography, imagery direction and application rules2025 Strategic Plan (published March 2026)
Design and production2025 Annual Report (published March 2026)
Design and productionCampaign Monitor Newsletter System
Template design and build, ongoing editorial compilation, production and weekly distributionBranded Templates
Presentation and document templates supporting external communicationsAdmissions & Marketing Collateral
Prospectuses and international education expo material, pull up banners, sales sheets etcPress & Digital Communications
Press advertising creative and social media content management, international Squarespace site maintenanceEditorial Publications
Compilation, design, and production of the bi-annual school magazineGraduation Programme
Long-format editorial compilation, design and production