Thanks for stopping by!
I’m Sara Webb, a senior brand designer helping organisations bring clarity, coherence, and confidence to how their brands are expressed.
My work sits at the intersection of brand design and communication — helping organisations translate intent into considered visual systems that express identity clearly and consistently across brand, documents, and presentations. I prioritise how brands need to function in practice, ensuring design decisions are visually resolved, usable, adaptable, and built to last.
With experience across corporate design studios, premium brands, and agency environments, I bring a calm, considered approach to every engagement. I work collaboratively with clients and internal teams, respecting existing brand frameworks where required, and providing clear design direction where evolution or refinement is needed.
Whether establishing brand foundations, developing communication systems, or supporting teams through ongoing design work, my focus is always on clarity, consistency, and design that serves its purpose — quietly and effectively. I value thoughtful collaboration with organisations that see design as a core part of how they communicate and operate.
While you’re here - check out a few of my creative B-Sides.
These are the passion projects that fuel my design drive beyond the studio - keeping my thinking fresh and the creativity well topped-up for new freelance and corporate brand work.
I’m a regular exhibitor and attendee at international trade show Creativeworld Messe Frankfurt - a vibrant meeting ground for creatives, trends, and global ideas. It’s also where I showcase my side hustle: a collection of stationery and craft products for the European market.
You’ll also find snapshots from my travel photography gallery and updates on my upcoming exhibition in ExpoMetro Barcelona - creative outlets that feed my design practice in new and surprising ways.
Follow my design-related posts on creative projects, travel and side hustles on LinkedIn.
